Founded in 2019, PRSNL.HB merges organic landscapes with urban cityscapes. Driven by technical precision and seasonless versatility, our products seamlessly transition between environments, offering protection and performance without sacrificing style.

We embrace experimentation over convention, exploring innovative solutions in our atelier to enhance utility and comfort. Each product iteration reflects growth and refinement, creating garments that are adaptable, protective, and connected to the environments they serve.

PRSNL.HB exists where functionality meets subtle sophistication—for those who move between nature and structured elements. Our designs balance creativity and precision, inspiring exploration and expression in every realm.